Lit'n'Fly and Edelmann - social media posts and magazine articles

From the beginning of 2021 to mid-2022, I worked at Lit'n'Fly Social Media Consulting GmbH & Co. KG in Dresden. Working on Instagram posts was particularly exciting, as each brand required its own story and tone. Whether it was care, craftsmanship, lifestyle, fashion or business - my focus was on reflecting the individual character of the brand in the texts of the posts and thus addressing the target group in a creative way.

A highlight during this time was a magazine article that I wrote for the sister company Edelmann. The aim here was to highlight the company's expertise in the field of bespoke suits. My goal was not only to inform readers in a relaxed but professional tone, but also to convince them that Edelmann is the first address for high-quality bespoke suits in Dresden.

These tasks gave me the opportunity to do brand-appropriate storytelling and to reach different target groups with well-thought-out, creative texts.