Editorial & Instagram Management for Parfumo

I write regular editorial content for Parfumo, one of Europe’s leading fragrance platforms – covering everything from exciting new launches and behind-the-scenes interviews to deep dives into iconic brands and fragrance culture. My aim? To make the world of perfume feel alive, relatable, and worth exploring.

I also manage Parfumo’s Instagram account (@parfumo) with an audience of nearly 28,500 fragrance lovers (as of June 2025). I’m responsible for the full content strategy – from planning and design to community engagement and brand collaborations. I care about storytelling that resonates, visuals that stand out, and building a space where people feel inspired, informed, and connected through scent.