Lit'n'Fly and Edelmann - Social Media posts and magazine articles (German)

From early 2021 to mid-2022, I worked at Lit'n'Fly Social Media Consulting GmbH & Co. KG in Dresden (Germany). What I loved most about this role was creating Instagram content tailored to the unique identity and tone of each brand – whether in skincare, craftsmanship, lifestyle, fashion, or business. My focus was always on capturing the brand’s personality through words and speaking to its audience in a way that felt both authentic and creative.

One highlight from this time was a magazine article I wrote for Edelmann, a sister company specializing in custom suits. The piece aimed to showcase the brand’s expertise in bespoke tailoring – written in a confident, approachable tone that informed readers while positioning Edelmann as the go-to destination for high-quality suits in Dresden.

These projects allowed me to explore strategic storytelling and connect with diverse target groups through thoughtful, brand-aligned content.